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Scale · Commerce and growth

Conversion-Rate Optimization

Improve important digital journeys through evidence-led experience analysis, instrumentation, and controlled experiments.

Who this is for

For teams with traffic that isn’t turning into customers, sign-ups or enquiries.

Outcomes

  • 01Higher-converting journeys
  • 02Decisions backed by evidence
  • 03Fewer drop-offs
  • 04A culture of testing

Capabilities

  • 01Funnel analysis
  • 02User research
  • 03Experiment design
  • 04Instrumentation

Approach

How the work moves.

  1. 01

    Map the operating reality, users, constraints and success measures.

  2. 02

    Make the riskiest product and technical decisions visible early.

  3. 03

    Ship working vertical increments with quality and observability built in.

  4. 04

    Let real adoption and operational evidence guide what comes next.

Deliverables

  • 01Conversion audit
  • 02Experiment roadmap
  • 03Tested variants
  • 04Results and learnings

Selected technologies

GA4HotjarOptimizelyVWO

FAQs

Before you ask.

Can CODRAX work with an existing product or engineering team?

Yes. We can lead a defined workstream, add senior specialists to your team, or form a focused multidisciplinary squad — always with clear ownership of the outcome.

What does a first engagement usually produce?

A first phase makes the scope, risks, architecture, success measures and smallest credible release explicit, so the next investment decision is an informed one.

How are delivery risks handled?

Through working increments, visible acceptance criteria, automated checks and operational evidence — and by naming risks early instead of hiding them in status reports.

Contextual next step

Share the workflow that matters. Prove us wrong.

Tell us the platform or product challenge you’re trying to resolve, and we’ll help find the smallest credible first move.