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07 · Case study

Khadija Collection

Project type
Online store
Where
Pakistan
Deliverables
Product design, E-commerce development
Live site
khadijacollection.com
A Khadija Collection gift box on pink silk with flowers, perfume and pearl earrings, beside a phone showing the store.

Introduction

Khadija Collection sells coloured contact lenses and beauty products across Pakistan — bought by shade, by mood, and mostly from a phone. The store had to feel the way the brand’s packaging looks — soft, considered, premium — and still take a customer from a shade to their doorstep in three steps: browse, add to cart, check out.

Khadija Collection’s home page on a phone.
Khadija Collection’s home page: “See Beauty Through a New Lens”, with ways in to lenses and to the beauty collection.

The storefront opens on the label’s promise and two ways in: contact lenses, or the beauty collection.

Shop by shade

Lenses are chosen by colour and by wear — so that is how the shelf is sorted.

The lenses page: filters across the top, and a grid of lenses with ratings and prices.
The lenses on a phone.
The top of the lenses page: premium coloured lenses, available across Pakistan.

Lenses filter by wear — monthly or daily — and by colour: hazel, blue, brown, grey. Every product shows its rating, its price and a way to buy, without leaving the list.

A storefront with a voice

Categories, collections, offers and reviews give the label room to merchandise — not just to list.

Shop by category: a carousel of categories, with coloured lenses in front.
Shop by category, on a phone.
Featured collections, on a phone.
Why choose Khadija Collection, on a phone.
Shop online in three simple steps, on a phone.
What clients say, on a phone.
The beauty page on a phone.
The lenses page on a phone.
Order tracking on a phone.

From cart to doorstep

Browse, add to cart, check out — then follow the order from the site.

Shop online in three simple steps: browse and choose, add to cart, fast delivery.
Order tracking on a phone: a field for the order number.
The order tracking page: enter an order number to see its status.

Customers add to a cart, check out and get an order number they can look up on the site, with an account to come back to.

A shop that feels like the box it arrives in.

Lenses, eye care, makeup, skincare, brushes and accessories share one catalogue — with phone and WhatsApp close by for the questions a product page can’t answer.

  • 7

    Product categories in one catalogue

  • 6

    Filters on the lens shelf: two by wear, four by colour

  • 3

    Steps from browsing to a delivery at the door

Visit khadijacollection.com

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