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03 · Case study

Top Wok

Project type
Restaurant website and online ordering
Where
Deepcut, Farnborough, UK
Deliverables
Product design, Web development
Korean fried chicken, a bowl of beef noodles and a steamer of dumplings on a wooden table, under the neon signs of an Asian street.

Introduction

Top Wok cooks Chinese, Korean and Japanese food in Deepcut, near Farnborough, and most of it leaves the kitchen in a bag. Its website had to sell the food the way the kitchen cooks it — over high heat, with some theatre — and then get out of the way: find a dish, add it, choose delivery or collection, and order.

Top Wok’s home page on a phone: the name over buttons to explore the menu or order now.
Top Wok’s home page: “Authentic Asian Flavors, Crafted With Passion” over a photograph of a noodle bowl.

The first screen opens on the food, with two ways in — explore the menu, or order now — and the address and opening hours underneath.

The whole menu

Every dish in one menu: searchable, sorted by kitchen and category, and a tap from the basket.

The Korean Krispy menu: a search box, category filters and dish cards with their prices.
The menu on a phone, with its filters.
The full menu: all cuisines, Chinese or Korean Krispy, and filters from appetisers to set dinners.

Diners filter by kitchen — Chinese or Korean Krispy — and by category, from soups and stir-fries to spice bags, cup bap meals and set dinners, or simply search for a dish.

Made to look like it tastes

Dark, warm and lit like the pass at dinner service — so the food is the brightest thing on the page.

“Mastered Over Open Flames”: a panel on wok hei, set over photographs of the dishes.
“Made Fresh. Served With Soul.” on a phone.
The wok hei panel on a phone.
The Chinese menu on a phone.
The Korean Krispy menu on a phone.
The chef’s selection on a phone.
Where to find Top Wok, on a phone.
The kitchens on a phone.

From the menu to the door

Choose a dish, add it, and order for delivery or collection — with an account to come back to.

The Top Wok standard: fresh ingredients, authentic recipes, chef crafted.
The address and opening hours on a phone, with a button to order.
Visit us: the address in Deepcut, opening hours and a button to order for delivery or pickup.

The address, opening hours and a button to order sit at the end of every page, and diners can sign in to order again.

A takeaway that sells like a restaurant.

Three kitchens on one menu, photographed and written to make a choice easy — and an order a few taps away.

  • 3

    Kitchens on one menu: Chinese, Korean and Japanese

  • 20

    Categories to filter the menu by, from soups to set dinners

  • 2

    Ways to get an order: delivery or collection

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