03 · Case study
Top Wok
- Project type
- Restaurant website and online ordering
- Where
- Deepcut, Farnborough, UK
- Deliverables
- Product design, Web development
- Live site
- topwokcamberley.uk

Introduction
Top Wok cooks Chinese, Korean and Japanese food in Deepcut, near Farnborough, and most of it leaves the kitchen in a bag. Its website had to sell the food the way the kitchen cooks it — over high heat, with some theatre — and then get out of the way: find a dish, add it, choose delivery or collection, and order.


The first screen opens on the food, with two ways in — explore the menu, or order now — and the address and opening hours underneath.
The whole menu
Every dish in one menu: searchable, sorted by kitchen and category, and a tap from the basket.



Diners filter by kitchen — Chinese or Korean Krispy — and by category, from soups and stir-fries to spice bags, cup bap meals and set dinners, or simply search for a dish.
Made to look like it tastes
Dark, warm and lit like the pass at dinner service — so the food is the brightest thing on the page.

From the menu to the door
Choose a dish, add it, and order for delivery or collection — with an account to come back to.



The address, opening hours and a button to order sit at the end of every page, and diners can sign in to order again.
A takeaway that sells like a restaurant.
Three kitchens on one menu, photographed and written to make a choice easy — and an order a few taps away.
3
Kitchens on one menu: Chinese, Korean and Japanese
20
Categories to filter the menu by, from soups to set dinners
2
Ways to get an order: delivery or collection

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